What is turbo marketing?

Rather than collecting data designed solely to assess markets, turbo marketing uses data that highlights specific business signals that indicate a prospect is a good fit. Data-driven analysis has altered business operations across industries. With better insights based on specific business profiles and signals at their disposal, sales and marketing teams can identify prime prospects and their individual needs. Sales teams used to spend their time calling prospects who may or may not fit the buying criteria.

What are the benefits of turbo marketing?

1. Faster, more precise information about new trends, market opportunities or buying patterns are delivered from applying business signals.
2. More insights about your prospective audiences ensure you deliver more targeted marketing and content campaigns.
3. Personalized insights into prospects mean the sales team can spend less time fishing for the best points to highlight during a sales call.
4. Better leads, faster sales cycles because marketers can deliver more comprehensive, targeted campaigns, the sales teams can spend more time focused on higher qualified leads.

Turbo marketing gives an overall market view for better decision-making across the marketing and sales departments.